Speaking about growth... the blog
 

What does integrity have to do with growth?

In the course of speaking to radio interviewers about The Laws of Lifetime Growth, a particular question has repeatedly been asked: "What is the role of integrity in lifetime growth?" I wanted to share some of this discussion here because it gets right to the heart of the role of values in growth. It’s very difficult to keep growing without integrity, and many of us face this issue more often than we realize, even as honest, morally upstanding individuals.

We recently published an article on this subject as it relates to entrepreneurs on The Strategic Coach website. Here are a few key thoughts that apply to anyone, entrepreneur or not:

• To understand what a lack of integrity looks like, it helps to start with a definition of what integrity is. "Integrity" means "wholeness" or "coherence." Things that have integrity gain strength from being consistent and unified in their make-up.
• At the deepest level, maintaining personal integrity involves aligning our thoughts, habits, and unconscious beliefs with our core values. This provides a strong foundation on which a bigger future can securely be built.
• Loss of personal integrity often happens a bit at a time, while we're not paying attention.
• Broken commitments, postponed or abandoned dreams, and uncomfortable trade-offs are all signs that our lives are out of alignment with our own deeply-held values.
• It takes a lot of effort to keep moving ahead when you're not doing what's meaningful or important to you, even if everything looks okay on the surface. You may be the only one who knows that something is wrong and think you have to hold it all together for the sake of others. It takes a lot of energy and personal resources to maintain a facade like this.
• People whose lives lack integrity in this very basic sense are nagged by the deep realization that real growth may only be possible once it all falls apart and they start over again. They fear the disruption to their lives that seems to be the only way out.
• Many very successful, morally upstanding people find themselves in this situation at some point in life.
• Often it happens because we accept a growth path that is provided for us by a company, community, family, tradition, or some other external influence, rather than determining our own path.
• The Laws of Lifetime Growth help people identify where their actions are out of alignment with their values. For instance, you may believe in principle that your future should always be bigger than your past, but not always act as if this were true. We all do this at times. However, by being more aware in the moment, we can change our behavior as it happens. Over time, these many small course corrections add up to big change in our habits, the results we create, and how we view life.
• The choice of how you apply the laws goes straight to the core of your values. Your bigger future is different from anyone else's, as are the way you will choose to contribute, what you will choose to learn about, and the questions you'll choose to ask. You get the idea.
• If you find yourself in a situation where you're starting again in some area of life, paying attention to the laws and to your core values as you grow can help you maintain integrity through the process so you can stay on the same growth path for a lifetime.

An interesting comment on law eight

Dan McGinn at New Persuasion posted this insightful commentary on the connection between law eight, "always make your confidence greater than your comfort", and maintaining "creative confidence" in business.

He says, "It isn't easy easy to expand to broader marketing bases while keeping your creativity and the admiration of the loyal, but it is possible." This point is driven home with a couple of interesting examples, including Marlboro, which responded to restrictive regulations by creating a unique community around its brand. We've seen the most innovative financial advisors we work with respond in similarly creative ways to regulations that crippled their ability to market and grow their revenues through conventional channels.

Industry Transformer Profile: Dan Taylor

The interview posted here is additional reading material to accompany The Laws of Lifetime Growth for Business, a PDF supplement available to readers of The Laws of Lifetime Growth who are entrepreneurs.

Dan Taylor is a dynamic Industry Transformer who has created an innovative and much needed process that helps aging parents discuss their future economic, medical, psychological, emotional, and lifestyle requirements with their adult children.

The interview tells how Dan came to create this process out of the challenging and deeply emotional experience he had with his own father, who suffered from Alzheimer's disease – making his learning greater than his experience. We've posted it to provide you with a real example of several of the laws in action in a business context.

You'll see how Dan created opportunity by facilitating greater cooperation where it was sorely needed. You'll also see how he made his questions bigger than his answers and how that led to innovation. By packaging the wisdom embodied in a particular kind of conversation into a product, he has managed to create an Industry Bypass, which is beginning to evolve into an emerging industry that provides significant growth opportunities for himself and many others.

Click here to download this interview in PDF format.

Industry LifeCycle Profile: The Record Industry

We've posted this profile of the recorded music industry as a supplement to The Laws of Lifetime Growth for Business. It is provided to offer more insight into The Industry LifeCycle model and how it applies in various industries. It's also just an interesting and entertaining read. Click here to download this file as a PDF document.

You may also want to see the profile posted here on the global wine industry.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

Industry LifeCycle Profile: The Wine Industry

We've posted this profile of the global wine industry as a supplement to The Laws of Lifetime Growth for Business. It is provided to offer more insight into The Industry LifeCycle model and how it applies in various industries. Click here to download this interview as a PDF document.
You may also want to see the profile posted here on the music industry.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

Industry Transformer Interview: Mary Anne Ehlert

We've posted this interview as a supplement to The Laws of Lifetime Growth for Business. It's purpose is to give you more insight into how an entrepreneur becomes an Industry Transformer and what an Industry Bypass looks like. Click here to download this interview as a PDF document.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

A special offer for business owners who buy The Laws of Lifetime Growth.

Reaching bestseller status on March 7th on Amazon was an incredible way to launch this book. We'd like to keep the momentum going, so we're extending a free special offer that we made to members of The Strategic Coach community to any business owner who buys the book through any bookseller.

Just send us your receipt showing that you purchased The Laws of Lifetime Growth, and we'll e-mail you a substantial PDF supplement to the book that shows you how to apply the laws directly to your business to keep it growing indefinitely. This piece is full of great Strategic Coach wisdom, based on our 25 years of experience coaching over 10,000 successful entrepreneurs.

How to get your free supplement:
If you order through an online bookseller, you can e-mail your order confirmation to us at lifetimegrowth@strategiccoach.com.

Or if you buy through a bricks-and-mortar store, simply fax your receipt and your e-mail address so we can send you the supplement to the attention of AnaLaura Chiaperro at 416-531-1135. Rest assured, we will not share your information with anyone else.


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