Dan McGinn at New Persuasion posted this insightful commentary on the connection between law eight, "always make your confidence greater than your comfort", and maintaining "creative confidence" in business.

He says, "It isn't easy easy to expand to broader marketing bases while keeping your creativity and the admiration of the loyal, but it is possible." This point is driven home with a couple of interesting examples, including Marlboro, which responded to restrictive regulations by creating a unique community around its brand. We've seen the most innovative financial advisors we work with respond in similarly creative ways to regulations that crippled their ability to market and grow their revenues through conventional channels.