Speaking about growth... the blog
 

An interesting comment on law eight

Dan McGinn at New Persuasion posted this insightful commentary on the connection between law eight, "always make your confidence greater than your comfort", and maintaining "creative confidence" in business.

He says, "It isn't easy easy to expand to broader marketing bases while keeping your creativity and the admiration of the loyal, but it is possible." This point is driven home with a couple of interesting examples, including Marlboro, which responded to restrictive regulations by creating a unique community around its brand. We've seen the most innovative financial advisors we work with respond in similarly creative ways to regulations that crippled their ability to market and grow their revenues through conventional channels.

Industry Transformer Profile: Dan Taylor

The interview posted here is additional reading material to accompany The Laws of Lifetime Growth for Business, a PDF supplement available to readers of The Laws of Lifetime Growth who are entrepreneurs.

Dan Taylor is a dynamic Industry Transformer who has created an innovative and much needed process that helps aging parents discuss their future economic, medical, psychological, emotional, and lifestyle requirements with their adult children.

The interview tells how Dan came to create this process out of the challenging and deeply emotional experience he had with his own father, who suffered from Alzheimer's disease – making his learning greater than his experience. We've posted it to provide you with a real example of several of the laws in action in a business context.

You'll see how Dan created opportunity by facilitating greater cooperation where it was sorely needed. You'll also see how he made his questions bigger than his answers and how that led to innovation. By packaging the wisdom embodied in a particular kind of conversation into a product, he has managed to create an Industry Bypass, which is beginning to evolve into an emerging industry that provides significant growth opportunities for himself and many others.

Click here to download this interview in PDF format.

Industry LifeCycle Profile: The Record Industry

We've posted this profile of the recorded music industry as a supplement to The Laws of Lifetime Growth for Business. It is provided to offer more insight into The Industry LifeCycle model and how it applies in various industries. It's also just an interesting and entertaining read. Click here to download this file as a PDF document.

You may also want to see the profile posted here on the global wine industry.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

Industry LifeCycle Profile: The Wine Industry

We've posted this profile of the global wine industry as a supplement to The Laws of Lifetime Growth for Business. It is provided to offer more insight into The Industry LifeCycle model and how it applies in various industries. Click here to download this interview as a PDF document.
You may also want to see the profile posted here on the music industry.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

Industry Transformer Interview: Mary Anne Ehlert

We've posted this interview as a supplement to The Laws of Lifetime Growth for Business. It's purpose is to give you more insight into how an entrepreneur becomes an Industry Transformer and what an Industry Bypass looks like. Click here to download this interview as a PDF document.

If you've purchased The Laws of Lifetime Growth and are a business owner, but haven't yet received The Laws of Lifetime Growth for Business, click here to find out how you can request your free copy.

A special offer for business owners who buy The Laws of Lifetime Growth.

Reaching bestseller status on March 7th on Amazon was an incredible way to launch this book. We'd like to keep the momentum going, so we're extending a free special offer that we made to members of The Strategic Coach community to any business owner who buys the book through any bookseller.

Just send us your receipt showing that you purchased The Laws of Lifetime Growth, and we'll e-mail you a substantial PDF supplement to the book that shows you how to apply the laws directly to your business to keep it growing indefinitely. This piece is full of great Strategic Coach wisdom, based on our 25 years of experience coaching over 10,000 successful entrepreneurs.

How to get your free supplement:
If you order through an online bookseller, you can e-mail your order confirmation to us at lifetimegrowth@strategiccoach.com.

Or if you buy through a bricks-and-mortar store, simply fax your receipt and your e-mail address so we can send you the supplement to the attention of AnaLaura Chiaperro at 416-531-1135. Rest assured, we will not share your information with anyone else.

Laws of Lifetime Growth rockets to the top of Amazon.com and Amazon.ca!!

A tremendous thank you to all our friends and contacts who purchased copies of The Laws of Lifetime Growth yesterday.

Your purchases, along with purchases made in response to the publisher's
promotions, had enormous effect, driving The Laws of Lifetime Growth to #2
for all books in the U.S. on Amazon.com
and #1 for all books in Canada on
Amazon.ca
!

We are completely overwhelmed by the wonderful show of support from everyone in The Strategic Coach community. This was demonstrated not just by the many orders, but also by the flood of e-mail and calls with wishes of encouragement as we pursued this goal.

With over 4,000 books sold yesterday, together with other sales that happen throughout the rest of the week at outlets across the country, our publisher feels we may be able to make The New York Times Bestseller List for this week. WOW!

We'll keep you posted here on the actual numbers and results as they come in.

Special offer for entrepreneurs on March 7th!

I was on the radio this morning with Jim Blasingame on The Small Business Advocate and I mentioned this offer that we have for entrepreneurs tomorrow. If you're a business owner anywhere, please feel free to take advantage of this.

Buy The Laws of Lifetime Growth on Amazon.com or Amazon.ca on March 7, 2006, and we'll send you a free gift: a substantial supplement to the book that shows you how to specifically apply the ten laws to keep your business growing.

Just forward your order confirmation from Amazon to lifetimegrowth@strategiccoach.com and we'll send you your copy of this valuable extra material for entrepreneurs.

In the process, you'll be helping us with our big goal to launch this book into the top 10 on Amazon's bestseller list this week. Thanks! We really appreciate it!

Follow up: Gaynor makes her confidence greater than her comfort.

To grow your confidence about what you can accomplish in the world you occasionally need to step outside your comfort zone and do something that stretches your vision of what’s possible. You may remember Gaynor Rigby from law number three: Always make your contribution bigger than your reward. She was the Strategic Coach® team member who decided to adopt The No-Entitlement Attitude™ and went on to progress from receptionist to Director of Sales and Marketing. This story, which first appeared in our Spring 2005 Newsletter, tells how Gaynor has since gone on to make an even greater contribution to someone else's bigger future by leaving behind her apprehensions and venturing into the still disaster ravaged, post-Chernobyl state of Belarus.

In the Summer 2003 edition of our Strategic Seasonings newsletter, we profiled Strategic Coach client Brian U’Ren. At that time, Brian was trying to organize the largest ever delivery of medical supplies to victims of the Chernobyl nuclear disaster in Belarus. Brian succeeded in that goal and has since multiplied his efforts to help orphans and other victims improve their prospects through better housing, education, food, and household and medical supplies through an organization called Canadian Aid for Chernobyl (CAC). Recently, Strategic Coach team member Gaynor Rigby took a closer look at what Brian and CAC are doing, and made a contribution of her own, with help from The Strategic Coach’s “Silver Bullet” program.

Denis.jpg
Gaynor Rigby with Denis Vorobiev, the Belarusian
orphan who has a bigger future thanks to her sponsorship.

In 1998, co-founders and owners, Dan Sullivan and Babs Smith, created a program that offered Strategic Coach team members the opportunity to collectively distribute money among charities of their choice. Inspired by a Strategic Coach client who had created a similar program with his staff, Babs and Dan liked the idea of their team giving back to the community through charity and volunteerism. From this, the “Silver Bullet” program was born. Today, it has evolved into a $150,000 out-of-pocket, annual fund donated by Babs and Dan for use by the Strategic Coach team.

Not wanting the contribution to be solely financial, Dan and Babs took the idea one step further by encouraging team members to also donate their time. Every Strategic Coach team member gets three “Silver Bullet” days per year, above their regular six weeks of vacation time, to volunteer with an organization of their choosing.

Gaynor had been looking for a charity to put her time and money behind when she discovered Canadian Aid for Chernobyl. CAC is an organization dedicated to providing medical and humanitarian relief to families, children, and orphans in southern Belarus, an area severely affected by the Chernobyl nuclear disaster.

CAC’s mission resonated with Gaynor and she decided to get involved. “You just want to take everyone under your wing and fix it all for them,” Gaynor explains. “I can start with one person and make a difference in their life, and hopefully that one person then has a ripple effect on other people.”

Continue reading "Follow up: Gaynor makes her confidence greater than her comfort." »


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